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Trademarks and Patents Are Often Overlooked in San Diego’s Fast Paced Marketplace

I am amazed how many business entities and LLCs are not taking the steps to trademark or patent their intellectual property and protect their business. It can be a uniquely developed product or process that requires a US patent, or it can simply be a trade name or business tagline or marketing slogan that sets you apart. You may believe that you are too small for anyone to catch onto your idea or marketing angle, and the next thing you know a competitor has taken your idea and trademarked it, and has forced you to abandon the use of it – as well as seizing all of the momentum and good will you have built around it. Many US companies are moving manufacturing offshore to take advantage of lower labor and production costs. The number of foreign products that are competing in US markets simply because the original owner did not take appropriate steps to lock in their ownership is astonishing.

The Registration of copyrights, trademarks, and patents is a critical business function that protects the ideas and intellectual property of San Diego businesses, and those around the world. In today’s electronic marketplace, your ideas are being sent out via your website, electronic communications, articles, blog posts, social media and many other vehicles. It only takes one instance for all of your hard work to be taken from you, and the cost to protect your interests is very low when compared to the value of that property to your company and the profitability it provides. Call Allen Barron today for a free consultation at 866-631-3470 to discuss your business logos, marketing taglines and slogans as well as your unique products and processes. We will help you to protect what is yours, compete and thrive.